‘It’s the brands’ job to paint a picture of what’s possible for athletes’ - meet Varlo, the only Black-owned cycling apparel company in North America
With pieces like a sports Hijab, Varlo aims to be the “gateway” brand to bring underrepresented demographics into cycling and triathlon.
VARLO SPORTS JOINS INITIATIVE TO ESTABLISH THE INAUGURAL GIRLS' TRIATHLON TEAM AT NAUGATUCK HIGH SCHOOL
"As a brand, it's essential that we do our part to help grow the sport of triathlon and provide pathways for newcomers and emerging athletes," said Soj Jibowu, CEO and founder of VARLO Sports.
The Creators: Cherry Hill multisport brand founder says pandemic was 'perfect time' to launch
“I do believe that when we came into market, there was a reset in the marketplace,” said the founder and CEO of the Cherry Hill, New Jersey, company. That reset meant that a new company like Varlo could “grow to the demand of the marketplace, knowing that we're kind of moving at the same pace of our competitors.”
Black-owned cycling apparel companies
There’s no better time to draw attention to these cycling apparel pioneers than Black history month. While Black riders have been setting styles since Kitty Knox broke the color barrier at the League of American Bicyclists (then Wheelmen) in 1895, these companies are the first to step into the kit space as brands.
CLASH Endurance to announce "International Cup" at Miami Event
In an effort to showcase cultural diversity and further celebrate the range of nationalities represented at the CLASH Endurance Event Series, we are proud to announce the debut of "The International Cup." Taking place at the Homestead-Miami Speedway on March 11-13, 2022, athletes from around the globe will have the opportunity to showcase the country they represent. The International Cup will be a friendly competition amongst athletes to determine which country has the greatest representation.