Creative Content Manager

Location: Cherry Hill NJ

Hybrid Role: (not remote)

Hours: Full time 

Position Overview

We are looking for a savvy content manager to guide and develop the content creation process for the Varlo brand. As a content manager, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.

To ensure success as a content manager, you should show a keen eye for detail and be highly creative. A skilled content manager should be expert storytellers and possess excellent knowledge of consumer and content trends.

Content Manager Responsibilities:

  • Meeting with the creative, marketing, and design teams to ideate and define content goals.
  • Researching content and consumer trends to ensure that content is relevant and appealing.
  • Developing content strategies to effectively reach the desired target audience and marketing goals.
  • Creating content for a variety of platforms including blogs, websites, PR, and social media.
  • Ensuring that SEO and SMO strategies are effectively implemented.
  • Managing content calendars and ensuring that the content remains consistent across all platforms.
  • Coordinating with the marketing, design, merchandising and writing teams to ensure the timely delivery of assignments.
  • Tracking consumer and content analytics and generating reports and presentations.
  • Keeping up to date with content trends, consumer preferences, and advancements in technology.

Content Manager Requirements:

  • Bachelor's degree in literature, journalism, marketing, communications, or similar.
  • A minimum of three years of experience in content creation, marketing, communications, or similar.
  • A portfolio of published work.
  • Familiarity with content management systems (CMS) such as WordPress.
  • Good knowledge of content and layout design tools such as Canva, Adobe InCopy, and InDesign.
  • Photography and Video creation and editing
  • Knowledge and skill using Adobe Final Cut, Illustrator, Lightroom, or equivalent
  • Excellent computer skills with MS Office and Google Suite.
  • Good knowledge of various content platforms such as social media, blogs, and print media.
  • Strong understanding of content practices such as SEO, SMO, and PPC.
  • Excellent written and verbal communication skills.
  • Photography and video production skills.
  • Ideal candidate must be to be in office 3 days a week minimum
  • General in house operations capacity.
  • The ability to keep abreast of content and consumer trends and advancements in technology.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to

Varlo is an equal opportunity employer. We encourage individuals of all backgrounds and experiences to apply.

By joining Varlo as a Content Manager, you will have the opportunity to make a significant impact on our business and play a key role in our growth and success within the athletic apparel industry. We look forward to reviewing your application and discussing how you can contribute to our dynamic team.