ZWIFT + VARLO Partner On Ride Series With Professional Triathletes Jason West, Sika Henry & Klodian Mitri

VARLO Sports Apparel partners with ZWIFT, the online training and racing platform, to bring an interactive “Pro Sessions” ride series with VARLO’s professional triathletes, Jason West, Sika Henry and Klodian Mitri.

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VARLO Sports Joins Initiative to Establish the Inaugural Girls' Triathlon Team at Naugatuck High School

"As a brand, it's essential that we do our part to help grow the sport of triathlon and provide pathways for newcomers and emerging athletes," said Soj Jibowu, CEO and founder of VARLO Sports.

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The Creators: Cherry Hill multisport brand founder says pandemic was 'perfect time' to launch

“I do believe that when we came into market, there was a reset in the marketplace,” said the founder and CEO of the Cherry Hill, New Jersey, company. That reset meant that a new company like Varlo could “grow to the demand of the marketplace, knowing that we're kind of moving at the same pace of our competitors.”

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Black-owned cycling apparel companies

There’s no better time to draw attention to these cycling apparel pioneers than Black history month. While Black riders have been setting styles since Kitty Knox broke the color barrier at the League of American Bicyclists (then Wheelmen) in 1895, these companies are the first to step into the kit space as brands.

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CLASH Endurance to announce "International Cup" at Miami Event

In an effort to showcase cultural diversity and further celebrate the range of nationalities represented at the CLASH Endurance Event Series, we are proud to announce the debut of "The International Cup." Taking place at the Homestead-Miami Speedway on March 11-13, 2022, athletes from around the globe will have the opportunity to showcase the country they represent. The International Cup will be a friendly competition amongst athletes to determine which country has the greatest representation.

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100 Black-Owned Businesses You’ll Love

It has been 100 years since the Tulsa “Black Wall Street” Massacre, in which white rioters in Oklahoma burned down Black businesses and killed as many as 300 people after falsely accusing a Black man of assaulting a white girl. “Tulsa wasn’t an isolated event in this country, in terms of violence against Black people and Black businesses,” says Jacqueline Wiggins, a business planning attorney at Massachusetts Mutual Life Insurance Company (MassMutual), the life insurance and financial services company. “However, Tulsa became a symbol of the struggles faced by Black business owners.”

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10 Black-Owned Fitness Brands to Support During Black History Month and Beyond

Triathlon racing is a sport that could use more diversity, with less than one percent of participants being Black. It is also among the most cost-prohibitive sports (just the necessary race bike can cost upwards of $1,000) with the average participant making over $100,000 a year.

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Meet the Man on a Mission to Make Triathlons Cool

Soj Jibowu started Cherry Hill-based Varlo Apparel to bring representation to the triathlon and cycling apparel space and to share his love of the sport with as many people as possible.

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Soj Jibowu’s Love Of Triathlon Led Him To Create An Apparel Brand

Soj Jibowu’s love of triathlon has grown into a clothing brand that he hopes will help bring the sport to wider audiences.

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10 Black-Owned Tri Businesses to Support

Supporting Black-owned businesses should be more than a trend or a one-time action. It should be a part of your tri life—diversifying where and how you spend your hard-earned dollars.

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New company Varlo to attract newcomers to triathlon

Founder and chief officer Soj Jibowu, talks to Jessica Owen about his new triathlon and cycling performance apparel brand Varlo.

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Inside the news: interview with Soj Jibowu at VARLO

Our latest ‘inside the news’ interview with Soj Jibowu, Founder and CEO at VARLO, explored developments at the new apparel brand.

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Media Inquiries:

Contact:
Diane Pinho
Phone 862-755-4415
Email: info@varlosports.com